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Females now make over 80% of all consumer purchase decisions, in addition to a growing number of decisions in industries such as banking and finance, automotive and insurance.
Amanda Stevens, author and Managing Director of specialist marketing to women firm, Splash Consulting Group, coined the term SheMarketing™ in 2001. She is Australia’s foremost authority on marketing to women.
Amanda delivers an energetic session on SheMarketing™ or SheSelling™, a practical methodology with a step-by-step approach for attracting, retaining and maximising a loyal female customer base. During her highly interactive and often humorous presentations, Amanda draws on recent, industry-specific examples and case studies to provide actionable insights and applicable solutions on capturing the hearts and minds of female prospects.
She also delivers the thought provoking “You & Improved: How little changes make a BIG impact!” illustrating how small changes to our lives can lead to personal and business growth and better work life balance.
Related Categories
[After Dinner Speakers]
[Women in Business Speakers]
[Sales and Marketing Speakers]
[Business Speakers]
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