26 Jun 2024

Australia’s Significant Dates To Remember in 2025

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As a marketer or someone who organises events, strategic planning around significant national holidays and days of significance is essential for delivering a memorable and well-attended event for your audience. These occasions provide a unique opportunity to connect with your audience on a deeper, more emotional level. National holidays, such as Anzac Day or Christmas Day, evoke strong sentiments and a sense of shared identity. Aligning your marketing efforts with these moments allows your brand to tap into the collective consciousness, making it more relatable and memorable.

Moreover, tying your marketing initiatives to significant events can also be a powerful way to contribute to societal progress. For instance, leveraging International Women’s Day or World Environment Day aligns your brand with important social causes and showcases a commitment to values beyond profit. This approach helps build a positive company culture, demonstrating to both customers and employees that your business is socially responsible and engaged in the wider community.

Integrating your marketing strategy with these occasions allows you to create campaigns that resonate with the values and inspire your audience. Whether it’s promoting diversity and inclusion, environmental sustainability, or social justice, aligning with significant days provides a platform to amplify your message and contribute to positive change. Today, there is a greater need for brands to demonstrate they are contributing to the betterment of society. An ICMI speaker can be a great way to provide insights into your event’s cause, talking from experience and leaving your audience inspired to take action for positive change. Below are some of the 2025 dates of Australia’s significant events to help with your planning.

2025 Australian Significant Days Calendar

JANUARY

1 January New Year’s Day
26 January Australia Day

MARCH

2 March Clean Up Australia Day
8 March International Women’s Day
13 – 16 March Australian Grand Prix
18 – 24 March Neurodiversity Celebration Week
20 March International Day of Happiness
21 March Harmony Day
21 March International Day of Racial Discrimination

APRIL

18 April Good Friday
19 April Easter Saturday
20 April Easter Sunday
21 April Easter Monday
22 April Earth Day
25 April ANZAC Day
28 April World Day for Safety and Health at Work

MAY

11 May Mother’s Day
26 May National Sorry Day
27 May – 3 June Reconciliation Week

JUNE

3 June Mabo Day
5 June World Environment Day
9 – 15 June Men’s Health Week
30 June End of Financial Year

JULY

6 – 13 July NAIDOC Week

AUGUST

12 August International Youth Day
30 August Wear It Purple Day

SEPTEMBER

1 – 5 September Women’s Health Week
3 September Australian National Flag Day
7 September Father’s Day
10 September World Suicide Prevention Day
11 September R U OK? Day
27 September AFL Grand Final
28 September NRL Grand Final

OCTOBER

1 – 31 October Mental Health Month
1 – 31 October National Work Safe Month
10 October World Mental Health Day

NOVEMBER

1 – 30 November Movember
4 November Melbourne Cup Day
11 November Remembrance Day
13 November World Kindness Day
19 November International Men’s Day

DECEMBER

3 December International Day of People with Disability
24 December Christmas Eve
25 December Christmas Day
26 December Boxing Day
31 December New Year’s Eve

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