Dan Gregory

Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of
our lives or our work. In fact, there is much behavioural research that reveals that, in the long term, design beats discipline!
In this exciting presentation, Dan Gregory will reveal how to hack human nature and use design over discipline to create a bias towards success (and away from failure) as well as providing practical tools to help you work with who you are (rather than beating yourself up) and how to engage who shows up (rather than complaining about their limitations).
Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural “interrupts” that allow performance to show up independent of engagement. Moreover, it allows you to understand the shadow to your strengths and to turn your weaknesses into assets. What’s more, by designing active competence into your habits, systems and processes, engagement and confidence actually increases - creating a virtuous circle of improved performance.

This presentation is ideal for high-achieving leaders and teams who want to lift their game, for customer experience and service teams wanting to fix breakage points and develop “no-where-else” experiences and for professionals and managers wanting to correct or redirect behaviours and performance.
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If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence.
In this insightful presentation, Dan Gregory will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the Psychological levers that drive our decision making. He’ll then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural.
Peppered with real world case studies with clients of The Impossible Institute, this presentation makes the process easy to understand and simple to implement, so it's hugely practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.

This keynote is for anyone engaged in the business of influence and persuasion - which is most of us if we’re being completely honest. However, it's specifically designed to transform the persuasive communication and strategies of leaders, sales professionals, business owners and marketing teams.
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To navigate a world of unprecedented change, we need to do more than simply focus on what’s changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour.

The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up. We’re witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence.

In this revelationary presentation, Dan Gregory will reveal just whats going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!

This presentation helps leaders, managers, human resources professionals, sales and marketing teams and anyone who works in the business of human behaviour to stay up to date with how our culture, social interactions and behaviours are shifting and changing. Just as importantly, it explains what these shifts mean to our organisations and the people we serve and work with.
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